I recently wrote about the explosion of business spam.
One of my blog commenters introduced me to Unsubscribe.com which provides a free, timesaving, easy to use unsubscribe utility.
Numerous times a day, I click on an email scroll to the unsubscribe area, have to figure out the proprietary unsubscribe functionality of the business spammer, retype my email address, and hope it works since unsubscribe sites are generally slow and unreliable.
With Unsubscribe.com, I just download a plug in for my email client (apple mail), and simply click on the unsubscribe icon whenever unwanted email appears in my inbox. The unsubscribe servers use natural language processing to figure out the unsubscribe methodology and send the unsubscribe request.
It has easily saved me 15 minutes a day.
Of course the ultimate answer would be for advertisers to act more ethically. I had a great conversation with Dave Smith, Compliance Officer for Constant Contact about their efforts to enforce email advertising best practices. A few items
1. They ask their clients to certify pre-existing business relationships or opt-in before sending email. Some clients do not follow this policy guidance the Constant Contact compliance team does their best to identify and stop abuses by their customers.
2. They created "Safe Unsubscribe" to make it easier for recipients to remove themselves from mailing lists. It really works - Safe Unsubscribe does actually stop the flow of advertising.
3. They will honor a global "do not call" designation for all email newsletters if such a request is made to the compliance department.
My wife uses Constant Contact for her NKG Art Gallery Newsletter, so I'm not opting out of all communications just yet. Only a small portion of my business spam comes from advertisers using Constant Contact - a tribute to their ethical marketing compliance efforts.
A utility to automatically unsubscribe and a company using a compliance team to reduce unwanted email. That's cool!
Friday, February 3, 2012
3:00 AM
dssadsds
No comments
Related Posts:
Only Handle It Once (OHIO)In my recent post Work Induced Attention Deficit Disorder, several commenters asked how I stay focused and productive, speculating that I leverage my limited need for sleep.Although having a 20 hour day helps, the real secret… Read More
Our Cancer Journey - Week 5This week we completed the genetic sequencing that answered two important questions:*Should Kathy consider bilateral mastectomy?*Should our daughter, Lara, consider early mastectomy to reduce her lifetime risk of breast cance… Read More
The Role of the CMIOAlthough my business cards and my CV list the title Chief Information Officer, I was given the title Chief Medical Information Officer (CMIO) when I was hired at BIDMC in 1998. Today, I serve three kinds of roles:CIO -… Read More
Cool Technology of the WeekI have an iPhone 4S and to conserve power, I've turned off WiFi, location services, and Bluetooth.Nonetheless, with my volume of email, I cannot get more than 12 hours of use from an iPhone. I charge it overnight, use … Read More
Our Cancer Journey - Week 4This week, we learned about the reality of chemotherapy.On Friday, Kathy received her first cycle of Cytoxan and Adriamycin, a few days ahead of the schedule I posted on my blog last week. I drove her to BIDMC. We … Read More
Subscribe to:
Post Comments (Atom)
0 comments:
Post a Comment